Jasmine Coutts

Background

About Jasmine Coutts

14+ years experience in technical colour management, product development, packaging design, brand identity, brand cultivation, art direction, design consultancy, project management, strategy, planning, budget management, editorial layout/publishing, client services, insight, artwork & repro, structural packaging, print capabilities and legal. I am an experienced design leader who manages, curates and delivers strong strategic and technical design propositions, successfully launching thousands of products each year. Tenacious, passionate with a bold can-do attitude, I have the natural capability to work seamlessly in creating strong networking relationships, working across a wide variety of design disciplines leveraging these skills to ensure continuous implementation of the ‘golden thread’ required in bringing a brand to life on shelf, ATL and through to the consumer experience at home. An analytical and creative problem solver with keen cost awareness, particularly adept at bridging the gap between the wider organisation and technical / commercial functions through all stages of the packaging lifecycle. Experience of markets to include food retail, beers, wines and spirits, household, beauty, toiletries, healthcare, nutrition & general merchandise. Working on brands that cover price sensitive through to luxury markets.