Jason Acker
Vice President, Media & Digital,na at Diageo
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Beverage Manufacturing
Company size
33K
Contact information
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j•••••••@diageo.com
Phone
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Background
About Jason Acker
I’m a business-first marketing leader who believes media is more than a cost—it’s a competitive advantage. As VP of Media & Digital for Diageo North America, I oversee a iconic brands like Don Julio, Johnnie Walker, Guinness, and Smirnoff. I lead a cross-functional team spanning media planning, digital innovation, consumer data, marketing effectiveness, and ecommerce. My team’s work fuels both short-term growth and long-term brand equity. Whether it’s securing multimillion-dollar savings through global negotiations, embedding AI across marketing, or making sure Don Julio shows up at the Oscars, I build strategies that connect brands to culture and drive business performance. I’m passionate about democratizing access to marketing innovation, supporting diverse-owned businesses, and helping the next generation of marketers unlock their full potential. Let’s connect if you’re solving similar challenges or want to talk about the future of media, personalization, or purpose-driven marketing.
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