Jason Ashcraft

Background

About Jason Ashcraft

As a Strategic Marketing Manager at the University of Cincinnati Online, I leverage my education and over 10 years of experience in marketing communications to drive lead generation and revenue growth. I have successfully managed a $600 marketing budget, optimizing ROI across various digital channels. I also collaborate with stakeholders to create marketing collateral and brand messaging that aligns with the university's strategic goals.In my previous roles, I transitioned strategic marketing efforts from an agency to in-house operations, optimizing efficiency and cost-effectiveness. I oversaw recruitment and yield marketing communications plans for domestic freshmen and transfer students, increasing enrollment rates. I also supervised a team of Marketing and Communication Coordinators, ensuring seamless execution of marketing strategies. My passion is to use my skills and experience to help organizations achieve their marketing objectives and reach their target audiences effectively.