Jason Boon
Director of Design Innovation at Pepsico
Based in Plano, United States
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Seniority
Director
Department
Art, Culture and Creative Professionals
Location
Plano
Industry
Food and Beverage Services
Company size
150K
Contact information
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j•••••••@pepsico.com
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Background
About Jason Boon
I have 10+ years of experience and advancing responsibility as a multi-disciplinary design professional. I help businesses create the future and drive growth through leveraging the following core competencies:HUMAN CENTERED DESIGN• qualitative research / field studies• insights and hypothesis creation• jobs to be done statements• user personas and journey maps• industrial design • graphic design BRAND STRATEGY• competitive audits• product positioning• brand promise/purpose/values• brand architecture• tone of voice VISUAL BRAND LANGUAGE• qual and quant equity research • hard and soft point development• key visuals (static and motion benefit visualization)• brand guides and deploymentART DIRECTION• photography guidelines• photoshoot directionDESIGN MANAGEMENT • identifying design opportunities and selling in work • collaboratively scoping work• setting objectives and KPI's• writing briefs• workshop facilitation (in-person or dispersed teams)• negotiating and managing budgets• providing performance feedback• project management• stakeholder managementI am a collaborative partner who builds comradery and a common vision throughout projects, through working within cross-disciplinary teams. Through time together on a project, trust is formed and is the foundation for the shared conviction necessary to drive work from strategy to execution. I love to shape the future in organizations.I would love to discuss design leadership opportunities, specifically in service sectors like healthcare, finance, education, and religious/non-profit. Please contact me at:jrboon18@gmail.com
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