Jason K.

Background

About Jason K.

Senior Director of Sports Marketing @ Foot Locker | NBA Partnership Driving Sports Marketing Strategy and Growth at Foot Locker As the Senior Director of Sports Marketing at Foot Locker North America, I oversee the company's sports marketing strategy, including negotiating and managing its multi-year NBA partnership and All-Star weekend activation. With over 10 years of experience in the retail industry, I have developed a strong expertise in brand & product marketing, social media, influencer marketing, sports marketing, contract negotiation, promotions, retail, press kits, and event management. I am passionate about creating and executing innovative and impactful marketing campaigns that engage and inspire consumers across multiple channels and platforms. I have successfully led and collaborated with cross-functional teams, external partners, and key stakeholders to deliver results that align with the company's vision and goals. I am also honored to be recognized as one of the Arcadia University 40 Under 40 alumni for my achievements and contributions to the field of marketing.