Jason Mayden

Background

About Jason Mayden

Jason Mayden is a visionary designer, entrepreneur, and educator whose work bridges sport, design, and social impact. As VP of Visioneering and LA28 Creative Lead—and former VP, Chief Design & Innovation Officer of Jordan Brand—he leads the creative vision for one of the most iconic names in global culture, shaping the future of performance, innovation, and storytelling through design. Before returning to Jordan Brand, Mayden founded Trillicon Valley, an award-winning design and strategy consultancy focused on new venture creation and multi-stakeholder partnerships for athletes, entertainers, and global creatives. Centered on empowerment, inclusivity, and belief, the firm has worked with organizations such as the NBA, NFL, MLB, Disney, Google, Spotify, ESPN, and Andreessen Horowitz. He also co-founded Super Heroic, a youth-focused play brand, and served as Co-Founder and President of Fear of God Athletics, further solidifying his reputation for merging creativity with purpose. Mayden began his career at Nike as the company’s first Black industrial design intern and later rose to Senior Global Design Director for Jordan Brand, designing for legendary athletes including Michael Jordan, Derek Jeter, Russell Westbrook, and Chris Paul. During his 13+ years at Nike, he also led innovation for Nike’s Digital Sport division, helping pioneer early work in wearable technology and athlete data. A Sloan Fellow at Stanford Graduate School of Business, where he earned an MS in General Management & Social Innovation, Mayden received the Stanford GSB Catalyst Award in 2025 for his legacy of impact. He has served as a d.Fellow at Stanford’s d.school and as Designer-in-Residence at Accel Partners. In 2024, he was named a Henry Crown Fellow, embarking on a two-year leadership journey with the Aspen Institute focused on values-based leadership and community impact. Rooted in his South Side Chicago upbringing, Mayden overcame a life-threatening childhood illness that shaped his belief in creativity as a superpower. Today, his mission is to help young people discover their own. Named to Fast Company’s “100 Most Creative People in Business” and EBONY’s “Power 100,” he is a sought-after thought leader who champions building stronger children rather than fixing broken adults.