Jason McLachlan

Background

About Jason McLachlan

Strategic and data-driven marketing leader with 19+ years of experience transforming customer relationships into business growth across industries including retail, gaming & lottery, entertainment, telecom, and the public sector. I bring a deep command of CRM, marketing technology, and customer experience design—paired with the agility and precision to lead complex digital transformations at scale. I specialize in building data strategies and high-performance CRM and lifecycle marketing programs that fuel engagement, retention, and ROI. Whether optimizing journeys, building and modernizing marketing stacks, or embedding data governance and insight into every layer of execution, I align every initiative to real business outcomes—and I deliver. Known for driving cross-functional collaboration, I lead teams with clarity, curiosity, and impact. My leadership style blends big-picture vision with hands-on delivery, ensuring marketing innovation is always grounded in strategy and results. Core Expertise: • CRM Strategy & Customer Lifecycle Optimization • Digital Marketing Strategy & Execution • Insight-Led Planning and Competitive Monitoring • Customer Profiling and Modelling • Machine Learning and AI strategy • Digital, Marketing and Operational Transformation • Agile Delivery Methodologies • Salesforce, Service, Sales and Marketing Cloud Implementation & Marketing Tech Ecosystems • Customer Experience Design & Omnichannel Engagement • Data Governance, Privacy Compliance & Customer Stewardship • High-Performance Team Leadership & Cross-Functional Influence • Project Management Office & Change Management in Strategic and Digital Environments I’m passionate about the future of customer connection—and helping lead the next wave of intelligent, data-rich, relevant marketing that doesn’t just reach people. it makes their lives better.