Jason Michaud

Background

About Jason Michaud

Clarity. Story. Systems. Strategy. And now — smart, human-centered AI. I help brands and teams move from creative fog to clarity — especially during messy transitions, product launches, or strategic overwhelm. Think of me as a creative strategist, product thinker, and systems guide all in one. More and more founders and organizations come to me when things feel tangled — not just creatively, but strategically. And especially when they’re drowning in AI noise, unsure where to begin. 🧠 My work blends research, storytelling, UX thinking, and human-first AI workflows to unlock new possibilities and turn ideas into action — with emotional depth and strategic impact. What I offer: • Creative ideation & product concept development • Brand storytelling & messaging clarity • UX audits & customer journey mapping • AI workflow integration (non-technical, all strategic) • Campaign and video production oversight • Fractional innovation or creative leadership • Vendor & production coordination Over the past 15+ years, I’ve helped transform e-commerce platforms, agencies, media brands, and startups — whether evolving a national brand at BillboardHub, guiding strategy at Mistral, turning around digital experience at Polysleep, or inventing a product like the Polysleep Pillow from scratch. Fully bilingual (French/English), based in Moncton, NB — collaborating remotely across Canada and beyond. Curious? Stuck in the AI noise? Trying to realign your vision or build something that matters? Let’s connect. I help smart people move forward — with clarity, creativity, and purpose.