Jason Mitchell
Director, Development Operations at Dairy Queen
Based in Atlanta, United States
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Seniority
Director
Department
Information Technology
Location
Atlanta
Industry
Food and Beverage Services
Company size
34K
Contact information
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j•••••••@dairyqueen.com
Phone
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Background
About Jason Mitchell
Jason Mitchell is a senior operations and development leader with 30+ years in the quick-service restaurant (QSR) industry with global brands. He's often recognized for franchise growth, operational excellence, retail technology innovation, and workforce development. He has led large multi-unit portfolios across the U.S. and played a key role in franchise start-ups, scaling operations, and driving sustained profitability. Beyond QSR, Jason is a successful entrepreneur and consultant in real estate ventures, short—and long-term rentals, and vacation rental businesses. He owns a successful vacation rental business built from the ground up and advises on business development, operational efficiency, and growth strategies across multiple industries. Jason’s people-first leadership style is rooted in values-driven decision-making, talent development, and a culture of recognition. His ability to influence, motivate, and execute has made him a trusted strategic advisor to franchisees, corporate teams, and operational partners. Throughout his career, Jason has successfully led large franchise consulting initiatives, strategic initiatives, large-scale franchise development projects, and enterprise retail technology rollouts, improving efficiency, guest experience, and profitability. His expertise spans: Franchise Start-Ups & Expansion – Launching, scaling, and optimizing new franchise businesses Large Portfolio Leadership – Managing and improving multi-unit operations across U.S. markets Retail Technology & Innovation – POS systems, loss prevention, data security, and digital transformation Real Estate & Rental Ventures – Building short- and long-term rental investments and operations Field Execution & Program Management – Implementing enterprise-wide initiatives for operational success People & Culture Leadership – Talent development, career growth, and high-performance team building Recognition & Results-Driven Culture – Fostering engagement and driving business performance A trusted industry leader, Jason remains committed to elevating QSR brands through thoughtful franchise development, strengthening franchise partnerships, franchisee selection, onboarding, and leveraging innovation to create competitive advantages in an evolving market.
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