Jason Potter

Background

About Jason Potter

Senior CPG executive with deep expertise leading value creation strategy for the world’s leading consumer brands. Connecting individual purpose with overarching strategy to drive scale, innovation, and EBITDA. As the head of category leadership at Advantage, I had the privilege of building a world-class team and function, partnering with colleagues across the organization on transforming our offerings and go-to-market strategy with a category leadership center of excellence and data-enabled growth infrastructure. I began my career at EJ Gallo in their top-tier leadership development program, where I gained foundational expertise in sales, category management and Lean Six Sigma process improvement. In subsequent roles at Kraft, ConAgra, SuperValu, and Mondelez, I worked alongside management consultants on high-profile organizational initiatives and partnered with retail to optimize distribution, drive millions in growth, and eliminate trade spend gaps.At Jack Links, I had the opportunity to rebuild category management, positioning the function as a value-added partner helping retailers to define category strategy and execution. Subsequently at Danone, I advocated for a shift to more holistic category leadership that brought together category management, shopper insights, business intelligence and shopper marketing under one umbrella that led to in-depth market assessment and stronger partnerships. This elevated Danone in the annual Advantage survey rankings from #2 to #6 in Category Management/Strategy and Shopper Marketing.I’m exceedingly thankful for the mentors I’ve been fortunate to learn and grow under in my own career and firmly believe leaders are only as strong as the teams that support them. I live in Northern NJ with my wife and our young child. We love getting outside, traveling, and exploring the surrounding area. Reach out via InMail or email