Jason Salmon

Background

About Jason Salmon

An exceptional Creative Director buoyed by his core values of Passion, Evolution, and Respect, Jason Salmon offers a history of success delivering quality, user-focused creative solutions that fulfill strategic business objectives for top brands. Leveraging a strong background in typography and design, Jason’s influence has consistently delivered exceptional results, impacted innovation, and promoted brand distinction. Currently the Creative Director at the Victoria Mutual (VM) Group, Jason is responsible for the institution’s consistent brand reinvigoration. He ensures that VM’s visual identity remains true to its brand distinctiveness and that of its strategic business units. His expertise is further imprinted on projects centred around creative strategy, integrated marketing, conceptual development, interaction and interface design, user experience, social media, branding, and creative leadership. Jason’s refined leadership translates to an ability to direct all phases of creative development—from conception through production—across various media channels, platforms, products, and devices. Bolstered by his curiosity about new formats, a strategic approach, and forging strong relationships with internal and external stakeholders, Jason ensures that Victoria Mutual is an industry-leading organisation with a strong market presence. Accustomed to driving creative initiatives and efficiency, Jason has been Victoria Mutual’s focal point for leading creative sessions, generating ideas for multiple concepts for campaigns and other marketing and communications programmes. With a laser focus on consistent improvement principles, he empowers team members to boost their creativity and responsiveness, strengthen skill levels, and exceed performance expectations, in deadline-driven environments. The creative benchmarks of his successful career include the rebranding of premier Jamaican companies such as GraceKennedy, the NCB Group, Advantage General Insurance (formerly UGI), and being at the creative helm, directing multiple successful share offers for the JMMB Group. As part of his personal mission to future-proof the creative industry and make a lasting impact on society, Jason participates in speaking engagements and is a trainer at the iCreate Institute. He also revels in the opportunity to unearth new talent. On a lighter note, he’s a sports enthusiast, an avid gamer and an exceptional painter, who secretly dreams he had the superpower of making people happy. Jason was educated at the prestigious Edna Manley College of the Visual and Performing Arts.