Jason Sim

Background

About Jason Sim

I’m a senior leader passionate about transforming enterprises through data and AI. Over the past decade, I’ve delivered AI-driven customer innovations and large-scale data capabilities across the Telecommunications and Retail industries. From building organisational defining business strategy to leading cross-functional teams delivering over 90 million personalised customer interactions annually, I thrive at the intersection of strategy, execution, and change. What sets me apart is my ability to translate complex AI potential into business reality. Whether scaling Customer IQ to predict product experience sentiment across 7 million customers, leading AI adoption programs across entire enterprises, or aligning data strategies to board-level priorities, I consistently drive measurable impact while fostering ethical, human-centered innovation. I believe leadership is about creating clarity, building trust, and helping people succeed. I’m energised by working with diverse teams, solving real problems, and seeing ideas turn into outcomes that make a difference for customers and businesses. For me, using data and AI isn’t just about technology—it’s about unlocking potential, driving positive change, and building a future where people and technology work better together.