Jason Spradling

Background

About Jason Spradling

There is no best way to do things, but there is always a better way to do things. I have always believed in the virtue of continually improving – of searching for ways to improve oneself and of remaining open to the possibility that someone else may have the better idea. This is a philosophy I bring with me to each company I’ve worked for and to each team I’ve managed. I encourage employees to be both driven and open-minded, and to celebrate and learn from each other’s wins as much as from their own. Sales is a team sport and success is rooted in the ability to build reciprocal relationships – with both clients and with colleagues. I’ve spent my career searching for ways to build sales models and teams designed to tell the story of our products with both data-driven precision and innovative experimentation. Once again, there’s always a better way. With these principles at the forefront, I’ve had the opportunity to accomplish many things in which I take great pride. Some of my major accomplishments include: I implemented a pre-book sales model by educating retailers on their financial benefits and incentivizing pre-booking with strategic discounts, resulting in a decrease in missed sales and/or excess product due to improved forecasting capabilities. I grew overall business by 8% YOY, setting a company record for topline revenue, through successful implementation of the pre-book sales model in a year when the company was projected to operate at a loss. I initiated the company’s first-ever merchandising playbook, introducing a “head-to-toe” retail sales strategy for the first time. This strategy’s success in North America led to its global adoption at the behest of the CEO. I achieved 92% forecast accuracy by conceiving and implementing a “bottoms up” forecast which put tools in the hands of sales reps to propose changes to sales goals. My accuracy surpassed the ~80% forecast goal set by leadership. A common thread throughout my career is my genuine and energetic investment in relationships. I’ve found that nothing yields more in return. I bring the same passion to employee development and team building as I do to client development and account management. And I approach all of these with great passion indeed. I look forward to the next steps of my sales leadership journey and await each new relationship with eager anticipation.