Jason Yates

Background

About Jason Yates

Not only have I worn various creative hats throughout my career, but I also wear them at the same time. Whether it’s concepting campaigns, designing marketing materials, creating, animating, and editing videos, or all of the above, I’ve worked on many successful and award-winning regional and national B2B and B2C multi-channel marketing campaigns. I find my breadth of experience best lends itself to small and mid-sized B2B and B2C clients.Why? First, I like building long-term relationships. Second, my 15-year’s worth of high-level thinking and hands-on skills means I can pitch big ideas and execute them down to the smallest of details. Finally, I’m the kind of freelancer who can seamlessly integrate with internal teams at whatever point I’m needed.Today, I work cross-functionally at the intersection of business strategy, graphic design, and content development. I’m comfortable as a solo operative or as an extra set of hands. Either way, I’m here to solve problems, create memorable and effective work, and make life easier for my clients. CAPABILITIESCONCEPTING: Integrated campaigns and executions of specific tactics for broadcast, print, digital, social, and video DESIGN AND ART DIRECTION: Print collateral, digital and social assets, brand development and execution, and photo and video shoot coordination and supervision VIDEO: Ideating, planning/pre-production, storyboarding, shoot supervision, directing, pre-and post-production (color grading and editing), and 2d animation (motion graphics)INDUSTRY EXPERIENCEHealthcare • Industrial • B2B • B2C • Higher Education • Legal • Automotive • Non-Profit • Professional Services • Sports and Entertainment • Consumer Packaged Goods NOTABLE CLIENTSUniversity at Buffalo • Independent Health • Caplugs • Caterpillar • Automotive • ThinkTech Solutions • Dick's Sporting Goods • Mayer Bros. Beverages • Queen City Roller Derby • NGK Spark PlugsSOFTWAREADOBE: Photoshop • Illustrator • InDesign • After Effects • Premiere • Animate • XD MICROSOFT: Word • Excel • PowerPointGOOGLE: Docs • Sheets • SlidesOTHER: DaVinci Resolve • Mailchimp • SquarespacePASSIONSI’ve dabbled in everything from making beer to pandemic-induced baking. I currently write, direct, and produce comedy video shorts as part of a small group of like-minded creatives. In addition, as an active member of the American Advertising Federation, I’m a frequent ADDY show judge.