Jatin Behl

Background

About Jatin Behl

My professional journey started as an offshore analyst executing strategic research pieces for European and American clients assisting them by culling out actionable insights and recommendations that helped them make critical business decisions. During this journey, I got adept in a variety of research methodologies, including desk research, analyzing syndicated data, social media data, etc. and also got exposed to primary research. Gradually, my interest in collecting firsthand information, analyzing raw data and figuring out what makes a brand tick pulled me towards brand strategy roles. During the course, I developed expertise in brand tracking, brand positioning and creative evaluation studies. I have also been fortunate enough to work on a variety of strategic pieces, including consumer need segmentation, concept testing and consumer experience. Industry experience includes Media (TV and OTT), eCommerce, EdTech, CPG (Lubricants and Babycare).