Jay Barlett

Background

About Jay Barlett

Currently overseeing internal and external communications, marketing, and media relations for the Department of Athletics & Recreation at McMaster University. Responsible for the strategic planning, development and implementation of communications/marketing strategies across all platforms. Dynamic, results-oriented Communications & Marketing Coordinator, delivering exceptional outcomes in higher education. Proven expertise in developing and executing strategic communication and marketing initiatives to amplify brand visibility, engage diverse audiences, and fuel organizational expansion. Demonstrated success in crafting and implementing impactful brand strategies, resulting in heightened brand awareness and recognition. Proficient in leveraging market insights to identify target audiences, driving effective marketing campaigns across multiple channels. Adept at producing persuasive and compelling content across various platforms, capturing audience attention and bolstering engagement. Skilled in tailoring messaging to resonate with diverse stakeholders, fostering connections and enhancing brand affinity. Proficient in leveraging digital tools and platforms to drive marketing initiatives, including social media campaigns, email marketing, and web content management. Expertise in utilizing SEO strategies to optimize online presence and improve search rankings. Open to exploring new opportunities in communications and marketing specialties.