Jay Gray

Background

About Jay Gray

I am a senior copywriter with more than 6 years of experience helping brands find their unique voices and engage with their target audiences. I have worked on B2C and B2C campaigns for e-commerce websites, travel agencies, SaaS companies, law firms, and health and beauty websites. My content is a combination of my analytical and creative skills that utilizes hard data to develop engaging SEO content, including short-form and long-form content. I have 6 years of copywriting experience for B2C and B2B clients with- Managing all aspects of content development, including proposals, drafting, editing, distribution, and post-production analysis - Creating short-form and long-form content for blogs, landing pages, press releases, newsletters, infographics, and case studies - Planning and implementing SEO strategies, including keyword research, optimizing new and old content, and analyzing organic traffic - Overseeing writing teams, training new hires, managing project development, and helping writers find their unique talents - Compiling and taking hard data and converting it into engaging and concise content - Utilizing custom-made content management systems as well as Trello, Wrike, Microsoft 365, WordPress, Magento, Slack, Google Analytics, SEMrush, and Moz I have worked with- E-commerce websites, travel agencies, SaaS companies, law firms, and health and beauty websites - Brands that needed a well-oiled content pipeline from the start and brands that wanted to optimize their projects to improve efficiency - B2B and B2B clients, including agencies, SaaS companies, and e-commerce platforms - Marketing, product development, design, and social teams to deliver consistent branding across all channels - CEOs and project managers in developing a brand’s voice and implementing a company’s vision