Jay Kipps

Background

About Jay Kipps

About Flint & Steel We help you attract better, hire smarter, and lead your talent market. With over 25 years of experience and nearly 100 employer brands developed, Flint & Steel is a Canadian leader in strategic employer branding, candidate research, content activation, and performance culture development. Our roots are unique. We’ve led large-scale candidate insight research, pioneered performance-based selection systems in pro sports and enterprise hiring, and activated EVP strategies for global organizations across sectors. We’ve built brands that win Top Employer Awards—and we know what it takes to move the KPIs that matter: conversion rates, time-to-hire, retention, and engagement. While many stop at strategy, we go further—activating your employer brand through scalable content, AI-assisted advocacy, immersive recruitment experiences, and employee-led storytelling. We bring your EVP to life at every stage of the candidate and employee journey. What makes us different: Deep expertise in early-career and experienced talent research Exclusive AI-powered content creation partnerships Employer brand activation that’s measurable and scalable Integrated performance culture and leadership programs Trusted by major organizations across North America and globally From first click to first day, we help you build employer brands—and the cultures behind them—that perform.