Jay Purohit

Background

About Jay Purohit

With over 7 years in B2B SaaS, I thrive on crafting customer-centric product marketing strategies that drive traction, engagement, and conversions. Whether it’s decoding competitive landscapes, segmenting audiences, or spotting untapped market opportunities, I’m all about helping products find their sweet spot.I believe in digging deep—persona research is my playground. Understanding what makes your audience tick (their pain points, needs, and motivations) is where the magic begins. That’s how I build messaging that doesn’t just land—it sticks.From SEO-driven content plans (think blogs, white papers, and videos) to leading cross-functional collaborations with sales, product, and marketing teams, I’ve worked on strategies that fuel brand visibility and traction. Oh, and I love blending creativity with data—because what’s the point of great content if it doesn’t convert, right?Backed by a Master’s in Computer Applications and certifications in Product Marketing, Digital Marketing, Content Marketing, and Google Ads, I bring both strategy and technical chops to the table.Add to that my love for learning and adapting to the latest trends, and you’ll always find me tweaking my playbook to stay ahead of the curve.