Jay Roberts

Background

About Jay Roberts

Jay Roberts is a marketing director growing companies into known and emerging markets on a continuous basis. Using omni-channel marketing platforms, data and analytics he acquires customers and brings them into engagement programs while supporting them with teamwork, new processes and customer loyalty strategies. Leveraging data, developing buyer personas and diversifying marketing portfolios led to dropping acquisition costs by 20% in concert with growing revenue 80% in two year period in his most recent role. Jay's impact goes beyond just acquiring customers. He is dedicated to translating customer feedback into actionable insights that benefit various departments within the organization, such as sales, finance, and customer support. Consequently, his efforts led to continuous year-over-year improvements in customer lifetime value (LTV), customer satisfaction, and customer retention. By tailoring the customer experience specifically for the period after purchase and before delivery, his most recent company successfully reduced cancellation rates by 70% and elevated our CSAT score to over 90%. Because of his experience in the B2B and B2C markets, he understands the fundamental elements of business relationships by developing the talent inside the company so his teams can collaborate on achieving and exceeding seemingly impossible goals. He accomplishes this feat by first acquiring and leveraging data and then identifying opportunities to chart the path for capitalizing on customer-centric, revenue generating strategies. Jay is the ideal leader to grow a data-driven, digital company, not only because of his ability to master technology, but also for his intuitive approach to problem solving and human capital management.