Jay Robinson

Background

About Jay Robinson

I’m a people-first, values-driven executive with a lifelong commitment to reducing gambling-related harm. I bring 2+ decades of experience leading public health initiatives, regulatory strategies, and prevention programs that don’t just tick compliance boxes but genuinely support people, systems, and communities.My work blends applied research, data, and deep frontline understanding, from years as a counsellor and collaborator with public health agencies, to design safer gambling programs that are practical, compassionate, and scalable. Whether working with operators, regulators, or government, I’m known for being the person who asks the hard questions, challenges “good enough,” and helps organizations move from reactive to proactive.I commit to the belief that safer gambling is not a “program” but rather a value. One that should be woven into the DNA of every system that touches gambling, from casino floors to call centers to C-suites. This means equipping teams with the tools, training, and mindset to prevent harm before it starts, and building trust through transparency, accountability, and real-world impact.I’m often called in when the stakes are high: launching or fixing programs, engaging at-risk players, or rebuilding public trust. I thrive on collaboration, candid conversations, and ideas that push the envelope, always with people at the centre.If you're working on a safer gambling initiative, planning a remediation effort, or simply ready to lead with purpose, let's connect. I bring both the strategy and the soul.My areas of expertise include- Safer Gambling Governance & Oversight- Evidence-Based Policy & Program Development- Prevention Strategy & Harm Reduction- Regulatory Compliance That Cares- Cross-Sector Collaboration (Health, Government, Industry)- Community Engagement & Stakeholder Relations- Risk Mitigation & Social Accountability- Public Speaking, Training & Thought Leadership- Strategic Planning & Change Leadership- Supporting Frontline Teams & At-Risk Players- Global Influence, Local Impact