Jay Schmalholz

Background

About Jay Schmalholz

I’m a 4-time Emmy Award-winning Media Executive specializing in live events, experiential marketing, branded entertainment, and multi-platform content production. I spent 20 years as a senior leader at Nickelodeon, evolving the brand from a linear TV network into a multi-platform media powerhouse. In my most recent role with Nickelodeon, I led the network’s live events strategy and creative team. I executive produced the annual KIDS’ CHOICE AWARDS and created its sports spinoff, KIDS’ CHOICE SPORTS, expanded the brand into large-scale experiential activations through fan festivals and tours, and forged new revenue streams through brand and influencer partnerships. Earlier in my tenure, I introduced sports programming, led an in-house creative agency to develop campaigns for top film studios, oversaw the award-winning on-air promos division, and spearheaded Nick’s first major push into digital and social content. And yes, I’ve been covered in slime more times than I can count. After leaving Nick in 2020, I focused on diversifying my portfolio of live events and experiential marketing by consulting with ABC, Nike, Toys R Us, FaZe Clan, and more. My passion for the intersection of entertainment and technology led me to spend 2 years as the Chief Experience Officer for Comic Con Metaverse, a first-of-its-kind Web3 extension of LA Comic Con. Most recently, I served as SVP, Global Brand Experience and Innovation at NCompass, where I led creative for Fortune 500 clients across industries, including Netflix, Hulu, paramount+, Hallmark, Toyota, General Mills, and Activision. With experience on both the network and agency sides, I understand how to bridge creative vision with business objectives, working seamlessly with clients, partners, and vendors to develop and execute high-impact 360° campaigns. I’ve led teams of 100+ employees and vendors, delivering innovative, culture-driven experiences and events that captivate audiences and amplify brand equity. Above all, I love the process. The brainstorms, the problem-solving, the thrill of turning a big, audacious idea into something real. I leverage my entertainment background to craft bold, immersive brand experiences that don’t just market to fans—they create them. I’ve always believed that the best experiences don’t just entertain—they spark something bigger. A conversation. A movement. A memory that sticks.