Jay Yadav

Background

About Jay Yadav

Strategic. Analytical. Results-Driven. I specialize in Meta Ads (Facebook & Instagram) and help businesses scale profitably through precise targeting, creative strategy, and data-backed optimization. With over ₹20 Cr in ad spend managed across industries like medical aesthetics, real estate, marine, retail, and FMCG, I’ve built and scaled campaigns that consistently deliver 5x–10x ROAS. My expertise spans: Full-funnel Meta campaign architecture Advanced audience segmentation & retargeting Pixel & Conversion API (CAPI) setup Lead generation and automation with Zapier, Integrately, Zoho CRM Performance scaling while maintaining low cost-per-result I’ve also led performance teams, reduced ad rejection rates from 80%+ to below 3%, and created SOPs to improve ad delivery and approval success at scale. I'm certified in Meta Blueprint, Brandveda (Instagram Growth, PPC, E-Commerce, Analytics) and continue to stay ahead of algorithm updates, audience trends, and ad policy shifts. I approach every campaign like a strategist — clear in vision, precise in execution, and relentless in optimization. Open to exploring new opportunities, challenges, or collaborations where paid media performance, leadership, and digital innovation intersect.