Jayanth Narasimha

Background

About Jayanth Narasimha

As Head of Qual, my focus is on building and expanding early-stage research capabilities at MetrixLab +Toluna. Here, we combine pioneering technologies, glocal capabilities and an agile approach, to inform and inspire better ideas, products and brands. My previous leadership roles across companies involved building international teams ground up, mentoring and upskilling young researchers, setting up new verticals, offices, clients, delivering growth across Asia and Europe. I am an early-stage research & development expert, bringing together the power of behavioral science, culture and semiotics to uncover human truths and solve marketing problems. I work with innovation, design, marketing, shopper and consumer insights teams across the globe to help develop impactful products and services - Physical and Digital. As an integrator, I specialize in application of technology for research. I help integrate array of different tech tools and platforms for studying what people think-say-do. Thought leadership: Tech + Design + Shopping >ESOMAR Insights Festival 2021: Lives of others you have never seen before >ESOMAR APAC 2020: On communicating sustainability via packaging design >MRS FMCG Summit 2019, London: Power of Last Mile Content >Immersive AR & VR World Conference 2019, Singapore: VR as a simulation platform for consumer research >Retail & Shopper Summit 2018, Amsterdam: Omnichannel consumer journey - Diageo case study >Retail Conference 2017, Dubai: Building an integrated, omnichannel brand experience >QUAL360 APAC 2016-2018 Singapore: Behavior change in emerging markets; Harnessing technology for Ethnography >MRMW 2016, Kuala Lumpur: Co-opting consumer & technology to mimic real life scenarios >MRSI 2016, Mumbai: Maximizing impact of design in retail - awarded 1st runner up