Jayd Twiddy

Background

About Jayd Twiddy

Passionate and results-driven Brand & Marketing Manager with a strong foundation in both strategic thinking and creative execution. With a background in brand strategy, communications, and business planning, I bring a unique blend of analytical insight and creative flair to every project. My academic journey sparked a deep interest in the mechanics of business, but it’s my passion for storytelling and brand building that continues to inspire my work.I have successfully led integrated marketing initiatives across digital, content, and event platforms, driving adviser engagement, supporting sales growth, and elevating brand presence in the life insurance industry. Comfortable navigating between high-level strategy and hands-on delivery, I have worked closely with internal creative, sales, and tech teams, as well as external agencies, to bring ideas to life with clarity and impact. Known for optimising sales performance through targeted marketing support, I thrive on turning business objectives into meaningful, measurable outcomes.