Jaydeep Chakraborty

Background

About Jaydeep Chakraborty

I build brands, scale digital products, and drive consumer growth with a blend of entrepreneurial grit and corporate insight. From launching India’s first vernacular dating app to spearheading P&L-led growth at a fast-fashion D2C brand, my journey spans the spectrum of consumer tech, marketing, and product innovation. What excites me is solving business challenges by aligning marketing strategy with measurable impact. My career began at IBM, but the turning point was stepping into the world of startups. As Co-founder & COO at flutrr, I built the product, drove CAC down to ₹30, and hit 3.5 lakh app downloads in months—all with a lean team. This founder’s mindset carried into leadership roles at SastaSundar and now at Berrylush, where I head D2C growth across web, app, and retail. Whether it’s driving a 3x online conversion uplift or increasing retention through CX redesign and segmented remarketing, my focus remains the same: deliver outcomes that move the needle. With 15 years of experience across marketing strategy, product management, performance marketing (Meta, Google, influencer, automation), UX design, CRO, CRM and full-funnel acquisition & retention, I specialize in building scalable consumer ecosystems. I’ve managed large marketing budgets, led GTM for new products, built internal teams from scratch, and consistently optimized digital P & Ls across verticals like e-commerce, health-tech, and consumer-tech. If you're building or scaling a consumer brand and are looking for a strategic marketing leader who blends start-up agility with enterprise-level execution—let’s connect.