Jaydon Long

Background

About Jaydon Long

Time and time again, when people hear about the degree(s) that I am pursuing, I am swiftly met with a surprised look (picture those eyebrows raising!)"That's an interesting combination!" However, once 3 seconds pass upon renewed thought, the understanding often hits them of just how interconnected both disciplines are. A great tragedy of our modernist culture is the belief that behaviour can be divorced from productivity - that we can place a shield of professionalism over our humanity at the workplace. The reality is, this is not reasonable, nor is it healthy. Our emotions, cognitive processes, interpersonal skills, perception and communication all play a undeniable role in our output as valuable contributors to the workforce. Understanding that the human condition results in "off days", sickness, sorrows and pain as well as "joyous occasions","seasons of growth" and motivation gives a much more appropriate - and human - insight into why and how we act the way that we do. My vision is to empower the workforce - whether in marketing, organisational management, HRM, consultancy, or whatever route my life may lead down - using principles of behavioural science and psychology to: 1. Improve outcomes for employees, and; 2. Improve outcomes for businesses. In my opinion, developing a revitalised (post-pandemic!) workforce structure that is future facing is a non-negotiable option for organisations seeking success. Hybrid models have shown promising results in many Australian organisations (Hopkins, 2023). People are valuing time freedom more than ever (Alferjany, 2020). But most importantly, workers want to be compensated for the value they provide an organisation, not the time they spend in a building (that they otherwise might've been spending raising their children, writing a novel, volunteering for an organisation, exercising, pursuing a hobby, resting, etc!) Behavioural Science and Psychology provide many key solutions and empirically-based practices that businesses may adopt moving forward into a fast-paced modern commercial environment. Right now I utilise Behavioural Science in marketing, to grow the Art of Smart brand, right here locally in Queensland. I intend to continue researching, ideating, observing - and one day hopefully start implementing - these ideas that hold the power to transform productivity, job satisfaction and life outlook. but most importantly, give people a purpose. The road forward is bright, but it will take critical-thinkers, entrepreneurs and intelligent minds to carry us there - that includes you!