Jayme Circello
Associate Director, Marketing Operations at Aura Home, Inc
Based in Claremont, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Claremont
Industry
Computers and Electronics Manufacturing
Company size
115
Contact information
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j•••••••@auraframes.com
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Background
About Jayme Circello
Develop new product launch strategies ensuring all consumer touch points are effectively communicating the key features, benefits and competitive advantages. • Managed the design and development of: packaging, sell sheets, web pages and flow, targeted email communications, CRM strategies, product presentations and POP displays. • Define and implement trade show strategies and tactics; booth design, flow, layout, product mix, logistics, labor - setup and tear down. • Implement merchandising programs selecting optimal product mix, managing design, production and implementation. Continuously assess display effectiveness and work to improve merchandising efficiencies and material cost savings; identify metrics for evaluating merchandising programs; analyze results and provide recommendations for future use. • Coaching and mentoring direct reports
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