Jayne Cook

Background

About Jayne Cook

With over 30 years experience in this industry, I have seen many 'tactics' come and go and I know what works. The marketing fundamentals often get lost and it is those tried and tested methods that drive profit - not revenue. Throughout my career, I’ve had the privilege of leading transformative projects across industries as varied as Education, Technology, Cyber, and Fashion. I’ve helped brands build unshakeable market positions using time-tested frameworks—no jargon, no fluff. Now, I’ve distilled that expertise into a 48-hour sprint model so you can fix what’s broken and accelerate growth without wasting time or budget. As a Fractional CMO, I can: Develop and manage your marketing team's short-term and long-term strategy Decide and commit to which marketing strategies are best for your business Solve marketing problems that will arise and need to be resolved quickly Lead the marketing department and coach team members Hire new employees and building out your team for long-term success Work with outsourced agencies Combining big-picture thinking with hands-on execution. I’m passionate about building meaningful connections—whether that’s with customers or within teams—and aligning marketing efforts with broader business goals to drive sustainable growth.