Jean-Baptiste Cumin

Background

About Jean-Baptiste Cumin

What I do: Over 17 years of experience in digital marketing driving teams, business and strategy. Ogilvy One - Nurun - Backelite powered by Capgemini - Mcgarrybowen powered by Dentsu Aegis network - Hylink Digital Solutions France What I believe in: I’m a technology & experience-design enthusiast. I strongly believe in the convergence between design, technology, media and performance marketing to create greater value for brands. The customer journey must guide our way of designing brand & omni-channel experiences, by uniting agile teams of experts that combine storytelling, experience, data and business to build fluid and seamless customer-centric brands. What I learned from my experiences: With a solid understanding of the omni-channel ecosystem, I have built a solid experiences in managing talented teams (up to 20) for international and global accounts. I have developed specific expertise in how to implement luxury brands in the Western and Chinese digital ecosystems, with a focus on e-commerce strategies. Why do I wake up in the morning: Innovation, creation and team work. I always look forward to implementing innovative, powerful and creative solutions for organizations or brands and sharing my experience by leading talented teams. At the end of the day, this job is about people, and working together towards success.