Jean Delany

Background

About Jean Delany

Experienced Marketing leader with impressive record of brand building through all aspects of marketing strategy, planning and execution. Success across a wide range of industries (blue chip FMCG, Telco, Pharma and IT) and brand types (challenger and market leaders). Recognised for ability to turn brands around, get ahead of the competition, and bringing out the best in people.Extensive experience in leading consumer-centric new product development and innovation strategy, locally and globally. Sound financial understanding across P&L’s, budgeting, pricing and ROI analysis. Strong understanding of market research and analytics processes and insight into consumer and shopper behaviour. Expertise in brand communication strategy including digital, social media and content marketing. Dynamic, energetic and collaborative team leader with proven record of building highly engaged, high performing teams.One of the key reasons I enjoy marketing is its ability to change people's behaviour. I have had the opportunity to influence people's views on a vast range of products and services - everything from commercial wiping products and paper towel to baby products and engine oils.Core Competencies Include:Strategic Brand Management, Marketing Communications, Market Research Marketing Strategy Development Stakeholder Management Product InnovationInsights Generation & Application Category Management Pricing Strategy Project Management Performance Management Talent ManagementPeople leadership Financial Analysis Digital Marketing