Jean-Pascal Martin

Background

About Jean-Pascal Martin

Today, I'm committed to helping companies make the transition to a digitally responsible company. This is often done by defining objectives and means for reducing GHG emissions, but also by supporting digital accessibility and collective interests. Currently I like to focus on AI social and environemental impacts. Because of my background, I'm fully aware of the stakes, risks and opportunities that AI offers. I'm convinced that only responsible use of AI can guarantee companies the sustainability of their choices. Previously, I have spent over a decade building and deploying a broad catalog of solutions for both BNP Paribas’ employees and external communications departments: digital asset management, automated translation platforms, marketing automation solutions, and an indexing and search engine among them. Since 2008, I have been responsible for DAM strategy and has overseen the implementation of multiple platforms for the entire group. I am still committed to improving communication efficiency and user experience, and I am passionate about lowering the carbon impact of digital services including AI. I have a PhD in Cognitive Sciences (Université Paris Sud-Paris XI) applied to video description. I devote my personal time on Data Art creation and musical projects.