Jean Pfiffelmann
Enseignant-chercheur Mcf at Em Strasbourg Business School
Based in Strasbourg, France
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Seniority
Other
Department
Other
Location
Strasbourg
Industry
Higher Education
Company size
577
Contact information
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j•••••••@em-strasbourg.com
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Background
About Jean Pfiffelmann
I am an Associate Professor (MCF) of Marketing at EM Strasbourg Business School, University of Strasbourg, in France. I am also Head of the Marketing & Information System reseach team at HuManiS research center, Head of the Marketing, Brand & Consumer Experience specialization in the PGE Master's program and coordinator of the Marketing major in the PGE Master’s program. My research mainly focuses on online personalized advertising and recruitment advertising. I published in various journals, including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Information & Management, Recherche et Applications en Marketing, or International Journal of Advertising.
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