Jef Wallican

Background

About Jef Wallican

As a certified digital marketing professional (CDMP) and a freelancer, I help clients achieve their ambitious business goals with tailored creative strategies, process optimisation and paid advertising solutions. I specialise in paid advertising (LinkedIn Ads expert), search engine marketing, LLM search optimisation, digital marketing automation, creative strategy, performance marketing, and lead generation. I know how to use ad platforms and tools such as Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, Pinterest Ads, Google Analytics, HubSpot, Google Tag Manager, Zapier, Adalysis, Motion, Foreplay and many more. I also work as a digital marketing consultant at a creative boutique agency, where I create and execute digital marketing plans, campaigns, and processes for various clients across different industries (Law, Education, Luxury, Healthcare, Telecom, etc.). I am passionate about learning new skills and staying up to date with the latest trends and technologies in digital marketing. Currently, I'm learning how to optimise your brand presence on LLM's (like chatGPT, Perplexity, Grok, etc.). I have completed several courses and certifications, including a professional diploma in Digital Marketing from the Digital Marketing Institute, several CXL courses, and a Google Masterclass Certificate. I previously obtained a Bachelor's Degree in Marketing from Hogeschool Gent and Media and Communications from Artevelde Hogeschool, where I studied international communication at Örebro University School of Business.