Jeff Barefoot

Background

About Jeff Barefoot

I am a forward-thinking executive leader with over 26 years of diverse experience across multiple industries, including Construction, Software and Technology, Cannabis, Upstream and Midstream Energy, and Alternative Energy. Throughout my career, I have consistently demonstrated a strong ability to lead multi-disciplinary teams, drive strategic planning, and transform high-level strategies into actionable plans that yield exceptional commercial results. Further, I have held leadership positions in both private and public companies, providing me with a deep understanding of public company officer reporting and responsibilities. As a corporate growth strategist, I have successfully envisioned and executed ambitious expansion plans, leading to significant market share growth, revenue increases, and enhanced profit margins. My expertise extends to mergers and acquisitions, where I've identified and evaluated strategic targets, structured deals, and managed financing options, contributing to the success of various organizations. With a background in B2B growth marketing, I've devised and executed account-based marketing strategies, elevating customer engagement and customer lifetime value. As a founder and executive, I've also led equity and debt capital fundraising processes, which served me well as an executive consultant and allowed me to collaborate with diverse clients, offering strategic guidance on corporate strategy, start-up execution, market research, capital fundraising, and mergers and acquisitions. I take pride in my ability to bring innovative ideas to fruition, as demonstrated by my experience as a co-founder of start-ups and my involvement in developing cutting-edge business concepts. I hold a Master of Business Administration with a specialization in Global Energy Management and Sustainability, along with a Bachelor of Science in Chemical Engineering, both from the University of Calgary. I am a Professional Engineer, registered with APEGA. Personally, I am passionate about creating winning, collaborative teams and workplace environments, fostering innovation, and delivering outstanding results.