Jeff Burkhardt

Background

About Jeff Burkhardt

Kaleidoscopic.It’s defined as, “constantly changing, multifaceted, and complex,” and it best describes me in one word.My kaleidoscopic personality probably explains why I’m a natural lifelong learner, voraciously consuming knowledge. It arguably explains my proven record of adaptability and demonstrated success in problem solving. It certainly explains why I chose marketing as my career path.When I was in high school, I was confident that I would attend the University of Texas business school after graduation and that I would own my own business one day, or at least lead one as CEO. Therefore, when I achieved the first, I decided to major in marketing, reasoning that marketing provides excellent cross-functional experience—kaleidoscopic if you will—which applies to virtually every aspect of business.Within marketing itself, marketing initiatives range from marketing communications to public relations. Marketing campaigns are comprised of legacy media like print advertising and direct mail, as well as media vanguards such as digital marketing and social media. At the highest level, marketing aligns its marketing strategy with the overall business objectives and goals of the organization but also safeguards the company’s brand reputation by ensuring consistent messaging. From a sales perspective, marketing drives revenue growth via demand generation and lead generation, along with the development of sales enablement tools. Marketing relies on data driven insights from management information systems such as market segmentation to target qualified prospects and profitable customers, and data analytics to assess campaign performance. Marketing performs finance and accounting related activities as part of forecasting and budgeting. And information technology is increasingly intertwined with marketing at the intersection of marketing technology, including customer relationship management (CRM) systems, marketing automation, and now artificial intelligence (AI).In keeping with my kaleidoscopic tendencies, I’m currently the strategic marketing manager for ANBTX, developing marketing strategies and executing integrated marketing campaigns for four different lines of business. I still have my sights set on executive leadership. But in the meantime, I apply an owner’s mindset to everything I do.If you’ve read this far, we should get to know each other. Connect with me if you want to collaborate on an article, discuss a book, or even share details about an opportunity I didn’t even realize I was interested in yet—as is the nature of being kaleidoscopic.