Jeff Carmichael

Background

About Jeff Carmichael

I’m a highly creative and multi-talented imaging professional driven by curiosity. Complementing my experience in the business, technical, and hands-on aspects of scientific imaging, photography, machine vision and remote sensing, I’m also skilled in product development, product marketing and content development. Email: nikonoclastic@gmail.com Recently, I've worked to define a brand and articulate a brand’s vision and identity to align with strengths, opportunities and values. With my background in scientific research (see publications below) and multiple forms of imaging, I have a broad skill set as a professional in the imaging, photonics and scientific industries. Communicating science clearly and concisely is important to me. The media often fails at communicating scientific stories to the general public, typically by diluting and dumbing down the message so much that it's no longer coherent or in context. There is a real need to communicate better if we want our society to be receptive to scientific information regarding real world concerns such as climate change and a general embrace of empirical, objective information. CORE COMPETENCIES • Digital Imaging • Applications Support • Product Development • Product Marketing • Business Development • Thought Leadership ACCOMPLISHMENTS • Revived flagging sales in legacy market after specifying and relaunching improved product line, engaging with KOLs, and thought leadership campaign, growing sales in segment from $500K to $3M • Drove new business development and increased North American market share of optical filter sales in Machine Vision markets from effectively 0% to 10% by specifying, launching and marketing new product line specifically targeted to MV applications • Redefined corporate brand identity, replacing legacy website with new website, focusing on growing on multiple markets and emerging markets instead of only core, legacy markets • Presented technical, live webinars, introducing thought leadership content