Jeff Cha

Background

About Jeff Cha

Executive-level strategic brand and marketing leader specializing in developing and accelerating the "Next-Generation" for iconic, culture-defining brands MISSION: To help brands win today and create tomorrow. PROFILE: Innovation and transformation-driven strategic marketing leader for iconic, culture-defining brands. 30+ years of battle-proven experience building and leading high-performance teams enabling businesses (NIKE, VERIZON, NUTRIBULLET, MASERATI) to accelerate the pursuit of their "NEXT GENERATION". Driven by the belief that modern marketing requires the seamless integration of ART, SCIENCE, & SPEED – combining intelligent, data-driven risk-taking with the power of force-multiplying creativity, technology, and talent. Proven ability to thrive in both complex global and regional matrixed organizations, as well as fast-paced intra/entrepreneurial environments PRO HIGHLIGHTS: NIKE - Developed next-gen global brand strategy ('JUST DO IT' for Millennial generation); next-gen innovation strategy (‘SuperNatural Performance’) for $4B+ performance innovation platforms (NikeAIR; NikeFREE; Dri-FIT); and next-gen DTC ecosystem (NIKE+) growing user base from 200K to 25M+ VERIZON - Complete re-design and deployment of the 'next-gen' end-to-end direct customer experience (incl. new MOBILE app, ECOMM website, RETAIL store design, LOYALTY program) for the $85B+ Verizon Wireless business unit - resulting in $3B+ revenue growth and industry-leading retention of <1% over 2 year period MASERATI - Successful brand-defining product launches (MC20 super car; TROFEO performance series; GRECALE compact SUV) and business turnaround resulting in a return to profitability (after 7+ years of loss) within 18 months NUTRIBULLET - Complete brand re-design; product innovation expansion; and omni-channel sales transformation resulting in over 2x+ EBITDA improvement within one year - company successfully sold to De'Longhi SpA for approx. 8x ROIC