Jeff Doubek

Background

About Jeff Doubek

Award-winning Director of Marketing, Design & User Experience Architect with 13 years of UX Design and 12 years in leadership roles. Adept at leading teams of up to 10 members, managing large-scale budgets, and driving multi-jurisdictional campaigns. Proven expertise in wireframing, strategic vision implementation, and website content planning and integration. Seasoned marketing professional with a track record of continuous growth, strong leadership, and awards for outstanding achievements. Career Achievements: Successfully managed a highly productive creative team of 6 designers and strategists as Director of Experience Design at Liquid Interactive. Led UX roles in 10 large-scale website redesign projects including CMS administration for Sitecore and Magento platforms, information architecture design, persona development, sitemapping, content strategy, and copywriting. Conducted lead UX research & design activities for Penske Used Truck sales website, resulting in a successful product selection workflow and design iterations. Produced content plans and strategies as a Senior Content Strategist to ensure all client messaging met target audiences and delivered ROT analyses of a business’s online and offline content. Enhanced an international online brand presence for ACCO Brands, growing Facebook and Twitter presences by 300% through compelling social media posts. Skills: CMS Leadership, Multiple Platforms Client Discovery Stewardship Strategic Vision Implementation Customer Journey Expertise Information Architecture and Sitemapping 🤖 AI Content Creation (ChatGPT, Midjourney) 🤝 Supporting and Empowering Teams Product Design Vision 🤝 Recruiting, Mentorship, and Coaching Website Copywriting Content Management Systems: Sitecore, Umbraco, Drupal, Wix, WordPress.