Jeff Drake

Background

About Jeff Drake

My experience runs a gamut of successful brands across consumer, retail and business-to-business. I began my career in Boston with Arnold Worldwide working on Fleet Bank during its period of broad and rapid expansion throughout the Northeast. I joined BayBank as Director of Advertising leading all advertising and direct mail initiatives for their retail lending, commercial and 24-hour sales and service groups. I later joined ReevesDrake in Boston serving as Partner/Client Services Director while growing a client roster that included Asahi, Bausch & Lomb, Converse, Danskin, Gold's Gym, BicSport, and Banknorth. ReevesDrake was sold to Bozell Worldwide and I became Director of Planning and New Business for Bozell in Boston, as well as leading the work for Banknorth, Hilton, and The Energy Star Label for the U.S. Environmental Protection Agency. Bozell merged to Mullen as a result of the IPG and True North merger, where I continued my leadership on National EPA, Nstar, and business development. Presently, I am principal of Fried/Drake/Green and am an independent brand consultant as Drake Strategic Communications. We've worked for several national brands, including Uvex - World leader in safety eyewear products; Ferrite - global leader in high power microwave products; PowerPay - leading national payments firm; as well as well-known regional brands such as Cambridge College; Clair Auto Group; and Waterford