Jeff Goldstein
Director of Marketing at Scanonline
Based in Louisville, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Louisville
Industry
IT Services and IT Consulting
Company size
11
Contact information
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j•••••••@scanonline.com
Phone
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Background
About Jeff Goldstein
I'm an accomplished marketing professional with a proven track record of excelling in both high-impact support roles and company-awarded leadership positions. While my extensive background has shaped my skills as a decisive and knowledgeable marketing leader, my specialties include digital strategy, content creation, event management, and fostering channel marketing relationships as an advocate for the organizations I've worked with. My expertise in SEO/SEM, demand generation, and lead nurturing has driven website traffic growth, conversions, and high-attendance rates of strategic tech showcases, trade shows, and customer-focused events. I have led cross-functional teams to develop compelling marketing collateral, including website redesigns, email campaigns, and video productions. My work history includes overseeing marketing operations, such as managing budgets, vendor relationships, company presentations, and client-facing speaking engagements, as well as podcast and webinar contributions. Notably, my efforts in brokering marketing and general business engagements with vendors have helped triple year-over-year marketing budget through MDF. My knowledge base in workforce technology, combined with my expertise in marketing messaging, has helped organizations identify the most effective means to seamlessly connect departments, operations, and people through digital solutions applicable across multiple industries. I have comprehensive experience and education in IoT, rugged handheld computers, tablets, workforce software/SaaS, RFID, RTLS, and enterprise network infrastructure. Highlights: 113% unique visitor traffic increase: starting in 2014; almost 300% for quartermastersolutions.com (property sold) SEO marketing initiatives for ScanOnline; quartermastersolutions.com & scanonline.com -#1 and/or 1st page within 15+ search queries and SERPs Created 6 websites, from copy to launch, from March 2014-present (scanonline.com, quartermastersolutions.com, arcmes.com, ecswlan.com, ntisolutions.com) Launched 3 renditions of scanonline.com Exceptional email marketing performance Increased trade show revenues by 35% 480% ROI from ScanOnline tech showcase events (ABM/Customer Focused and New Business Focused) Go-to-market launch of Managed Services Group - generated $500K business in 1st operating year Go-to-market, Enterprise Cable Services marketing launch Awarded $50-75K+ in Marketing Discretionary Funds (MDF) by average year over year from channel partnerships Scriptwriter and Producer of company videos
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