Jeff Gordon

Background

About Jeff Gordon

Summary of Qualifications Marketing and communications manager with 15 years of progressive responsibility within the healthcare industry, particularly the areas of oral health professional society membership recruitment and retention, and association-endorsed products and services Relevant Skills and Key Accomplishments Management Managing statewide and multi-state marketing and communication campaigns to support member and customer recruitment and retention programs Delivering new and pivotal projects that achieve landmark results while working with stakeholders and colleagues with respect, accountability and high standards Leadinh the growth and development of direct and indirect teams by communicating clear vision and accountability standards, coaching and mentoring Strategy Organizing and building consistency among a full spectrum of marketing projects, managing the creative process and providing strategic direction with limited time and resources Preparing and delivering comprehensive marketing plans for membership, trade show and business projects with statewide and national implications Presenting to and advising executive staff and volunteer board/committees Branding and Design Developing style and brand guidelines for complex interrelated organizations, including experience executing brand visuals throughout an organization to help consistently communicate the brand promise Integrating brand strategies throughout the organizations at every touch point Producing statewide television and radio public service announcements Specialties: creative direction; brand management, Web site development, strategy, advertising, copy writing, graphic design, project management, electronic communications