Jeff Gutowsky

Background

About Jeff Gutowsky

BRAND MANAGEMENT – MARKETING COMMUNICATIONS – MARKETING SERVICES Accomplished marketing executive with 20 years of experience in assessing marketing performance, creating disciplined strategy, and executing marketing plans to expand markets, accelerate revenue growth and build brand value. Extensive experience in growing, managing and revitalizing national consumer and business service brands for Fortune 500 firms and mid-size companies in both growth and turnaround situations. Results-driven leader of marketing departments and cross-functional project teams who creates an organizational environment for success. A collaborator and hands-on leader with proven success in using customer insights to revitalize brand strategy and value propositions, and to develop products, programs and services that differentiate the brand and deliver the brand promise. Competencies: Brand Strategy • Market Research • Consumer Insights • Positioning • Segmentation • Value Propositions • Marketing Strategy • Customer Acquisition • Demand Generation • Retention • CRM/Loyalty • Customer Experience • Customer Satisfaction/NPS • Advertising & Promotion • Creative Development • Product Marketing • Online Marketing • Digital/ Multi-channel Campaigns • Social Media • Marketing Automation • Sales Enablement • Collateral • Content Development • Event Marketing • Tradeshows • Agency/Vendor Management • P&L and Cost Center Management • Corporate/Internal Communications • Public Relations