Jeff Keiser

Background

About Jeff Keiser

Just say yes.This is how I succeed and grow. When someone asks me whether I can do something, I say yes.• Can you write a press release? Yes.• Can you write a business plan? Yes.• Can you run logistics for our trade shows? Yes.• Can you get appointments with our Representatives and Senators? Yes.• Can you tell me about the market for chlorinated isocyanurates and calcium hypochlorite? Yes.• Can you tell me about the market for plant micronutrients in agriculture? Yes.• Can you lead a market segmentation exercise? Yes.• Can you lead our R&D team to develop new products for new markets? Oof. That’s a tough one. Yes.• Can you lead preparations for an FDA CGMP audit? Yes (looks up CGMP ).Over time I have learned to challenge myself the same way.• Can I implement analytics on our websites to better track user engagement? Yes.• Can I increase user registrations on our consumer website? Yes.• Can I write an article that will answer key customer concerns and improve our visibility? Yes.• Can I improve our SEO and bring in more qualified leads. Yes.• Can I lead a cross-functional R&D team with people who have far greater technical expertise than me? Yes.• Can I install a 26-foot beam to replace a load-bearing wall in my kitchen? Yes.• Can I build stronger relationships with my colleagues, family and friends? Yes.The power of yes is not infinite, of course. I experience setbacks, frustrations and doubts like everyone else. Sometimes I fail. But saying yes has given me so many opportunities to reinvent myself and bring value to my relationships.So, what can I do for you?