Jeff Lapointe

Background

About Jeff Lapointe

Digital health executive, consultant and entrepreneur is a pioneer of patient engagement, data, quality and cost transparency on the web. Jeff has organically driven almost one billion healthcare consumers to make better cost and quality decisions. Jeff was a founder and CTO of UCompareHealthCare, the first major healthcare transparency site to make cost and quality information freely available at scale, which was acquired by the New York Times Co. and About.com. As part of the NYTCo, under Jeff’s direction and digital marketing expertise, the site achieved dramatic traffic and revenue growth and was subsequently acquired by Vitals. As Vice President and General Manager of Vitals consumer business, and their leading digital expert on patient engagement and consumer healthcare, Jeff led product, revenue, traffic, business ad and web operations. He consistently solves complex problems with minimal resources driving significant value and efficiency for the digital marketing platforms and the hundreds of millions of healthcare consumers that use the tools and services he's built over the last 15 years. Specialties: Digital Strategy, Digital Platforms, Digital Transformation, Patient Engagement, Patient Centricity, Online Appointments, Healthcare Data Analysis, Healthcare Provider Data, Healthcare Cost and Quality Transparency, Digital Health, Pharmaceutical Advertising, DTC, Reputation Management, Business Development, Search Engine Optimization, SEO, Search Engine Marketing, SEM, UX Design, Internet Operations, Web Analytics, Web Development, Lead Generation, Engineering Management, E-Commerce, Ad Performance, Acquisitions, Integrations, Divestitures, Mergers, Start-ups, Business Transformation, Digital Advertising, Revenue Optimization, Conversion Funnel Analysis & Optimization, Google Analytics 360 Suite, A/B Testing, BI