Jeff Laufenberg

Background

About Jeff Laufenberg

I am a results-oriented professional with a proven track record in strategic account coordination and experience using Salesforce Marketing Cloud. Currently, I excel as an Account Coordinator with 2 years of experience at Team ITG in Chicago. I help streamline email campaign workflows and implement quality control measures to ensure client satisfaction. In my role, I've demonstrated technical proficiency by creating journey flows in Salesforce Marketing Cloud and leading brief walkthrough meetings. My ability to develop and maintain Standard Operating Procedures (SOPs) has significantly contributed to the efficient delivery of email campaigns, resulting in increased client revenue and satisfaction. Aside from my normal day-to-day tasks as an account coordinator, I’ve been a Learning and Development Champion and have shared training resources with my colleagues while encouraging them to participate and engage. Learning more has always been a passion of mine and it has been rewarding to share that passion with others. Prior to my current position, I showcased my marketing skills as a Marketing Associate at Jimmy's Sports Bar, achieving social media growth and enhancing engagement through promotional content creation using tools like Canva, Apple Motion, and Final Cut Pro. My favorite part was helping a family friend who was the owner and also spreading awareness that Bobby Hull would be signing autographs at the bar. My commitment to excellence is evident going back to Automatic Data Processing, where I served as a Production Representative. I helped by creating comprehensive training materials and implementing process improvements that enhanced efficiency and reduced errors. I found it exciting to see how creative process improvements can have a direct impact on business results. I hold a Bachelor's degree in Management from Northeastern Illinois University, where I proudly achieved a 4.0 GPA. It was an awesome experience going to such a diverse college and hearing unique perspectives from peers. Skills: Microsoft Excel | Word | PowerPoint Salesforce Marketing Cloud (SFMC) DevOps | Jira | Synergist Email Campaign Management CRM | Project Management eWizard | Litmus