Jeff MacDonald

Background

About Jeff MacDonald

With a dynamic career driving strategic growth in the powersports and marine industries, my expertise has been pivotal in reshaping commercial activities at BRP. My tenure at the company has been marked by a steadfast commitment to innovative strategic planning, a passion for transformative sales change management, and a mission to deliver excellence in the powersports and marine sectors. Our team's collaborative spirit and my ability to integrate diverse perspectives have greatly contributed to aligning with BRP's culture of continuous improvement and market leadership. In my current role as Director of Marine Strategy for North America, I have spearheaded a restructuring of commercial operations for BRP's Manitou and Alumacraft brands. This initiative involved close collaboration across various departments, leading to a significant 40% increase in Alumacraft's retail performance and a high 20% for Manitou in our key quarter. Leveraging strategic planning and sales growth skills, my focus remains on propelling our brands to the forefront of the marine industry.