Jeff Morrow
Marketing Director at Optum
Based in Phoenix, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Phoenix
Industry
Hospitals and Health Care
Company size
104K
Contact information
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j•••••••@optum.com
Phone
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Background
About Jeff Morrow
Expert at both business to business (B2B) and Business to Consumer (B2C) lead generation. Equally adept and developing marketing strategy and tactical execution of marketing initiatives supporting sales teams. Select successes: • Reduced post-sale attrition by 40% recovering a projected $1.15 million in projected four-year revenue through the launch of targeted video YouTube marketing strategy • Achieved 13.5% growth through introduction of integrated lead generation program aligning direct mail with digital marketing • Generated qualified leads through creation and execution of 180+ marketing events • Managed annual marketing budgets up to $3.25 million • Equally proficient in a tactical marketing role: analytics / research, content development / copywriting, digital marketing, email marketing, event management, graphic design, project management, and public relations Software: Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premier Pro Digital Marketing - Facebook Ad Manager, Google Ads, Google Analytics, SEMrush Email Marketing - MailChimp, Pardot
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