Jeff Schaeffler

Background

About Jeff Schaeffler

Jeff is a performance marketing leader with an extensive track record in helping global brands and emerging technology companies acquire & retain customers. He began his career as a senior strategic planner leading top digital agencies for global brands Diageo, EA, GAP, Kraft, McDonald’s, MTV, SAP, and Sprite. During this time he developed brand strategies, corporate communications programs, and integrated multi-channel campaign plans. With an entrepreneurial mindset that embraces change, he took on senior marketing roles with technology leaders Hootsuite and two of the fastest-growing tech companies in North America, Alida (previously Vision Critical) and Vivonet. Jeff led product marketing, global go-to-market strategy, and execution with end-to-end demand generation activities. Jeff brings the management experience to lead teams and align cross-functional groups with strong communication and project management skills that optimize performance and deliver results. Recognized as an industry leader, his projects have received industry press and creative awards for their innovation, strategic planning, and results. He frequently contributes to industry webinars, speaks at conferences, and participates at a board level on industry associations. Specialties Include: Brand Strategy, Product Marketing, Go-to-Market Plans, Global Campaign Management, Demand Generation, Acquisition & Retention Strategies, Digital Marketing, Direct Marketing, Marketing Automation, CRM, PR, Social Media Marketing, Content Development, Market Research, Sales Enablement and ROI Metrics