Jeff Walters

Background

About Jeff Walters

I build brands and businesses. OutlierI served several Fortune 500 brands early in my career while co-founding two successful technology-enabled marketing firms. These adventures formed the basis of my expertise in acquiring, developing and building Outlier’s brands and businesses since its inception. With successes in data science (left brain) and creative storytelling (right brain) endeavors alike, I “fit right in” as an Outlier (wink, wink).EntrepreneurPrior to my involvement with Outlier, I was an entrepreneur in the online marketing and cloud computing industries, successfully co-founding two pioneering, international firms among the first to truly “market with data” – Targetbase and Intrasight – both still blazing trails in data-driven marketing.Brand Experience with OthersOver 300 brands including Microsoft, Nestle, IBM, Volkswagen, Four Seasons, Jack Daniel’s, Coca-Cola, VRBO, Kraft Heinz, Molson Coors, Caesars Entertainment, flynas, Marriott, and the state of Hawaii.NonprofitI've helped form, govern and/or grow a variety of nonprofit and academic organizations including the Marketing Science Institute (MSI), the Arizona Chapter of The Nature Conservancy, the University of Georgia, Arizona State University, Thunderbird School of Global Management, and AZIMA (Arizona Innovation Marketing Association). AuthorForemost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D, the father of integrated marketing.Home and BeyondWhen not outfitting businesses with innovative strategies elsewhere in the world, I'm likely to be found roaming the Rocky Mountain West, fly rod in hand, from my bases in Scottsdale, AZ and Ketchum, ID.